Google’s search algorithm update, codenamed “Google Caffeine” in set to launch in the coming days. Google Caffeine is said to stir up the Webmaster / SEO world with a slew of algorithm updates. Most predominantly, it will be much quicker than the current Google search and rely more on keyword strings in the page content, and it will make real-time search much more important.
The new focus on real-time search results means that sites that consistently ranked high will take a hit. This will give smart webmasters who understand the dynamic of real-time social media an excellent opportunity to markedly boost their Google rankings.
Here is a summary of what we know about Google Caffeine and it’s effect on SEO:
Page load speed will be important
The time it takes for a webpage to load is now important to rank high on Google. Studies have shown that improving page load speed results in improved user retention and increased conversions.
Check out Google’s Site Performance diagnostic tool in their Google Webmaster Accounts. Basically, it boils down to:
- Writing lean HTML and CSS code
- More intelligent use of Javascript
- Compressing html, css and Javascript
- Improve browser page caching